In Japan, there are two events dedicated to wishing for prosperous business: the Ebisu Festival in Kansai and the Tori-no-Ichi Market in Kanto. Both events involve the worship of Ebisu, one of the Seven Lucky Gods. The Seven Lucky Gods include deities from various backgrounds such as Hinduism, Buddhism, Taoism, Shinto, and Ebisu is the only god born in Japan. The faith in the Seven Lucky Gods became prominent during the Muromachi period, but it was during the Edo period when commercial activities thrived. Particularly in Osaka, known as the ‘Kitchen of the Nation,’ Ebisu, considered the god of business prosperity, became a focal point of worship. This is the origin of the Ebisu Festival.
In the Kansai region, there are three major Ebisu shrines known as the Japan’s Three Great Ebisu Shrines: Nishinomiya Shrine (Hyogo Prefecture), Imamiya Ebisu Shrine (Osaka Prefecture), and Kyoto Ebisu Shrine (Kyoto Prefecture). Nishinomiya Shrine is the head shrine, and the belief in Ebisu spread throughout the Kansai region. On the other hand, east of Nagoya, especially in the Kanto region, the Tori-no-Ichi Market originated from the bird worship centered around Osaka’s Otori Shrine. It is an annual ritual held on the Tori (Rooster) day in November to pray for business prosperity.
Both the Tenjin Festival and Tori-no-Ichi Market share the commonality of wishing for business prosperity, and items like bamboo branches and rakes are sold as auspicious symbols. However, people in Kanto are indifferent to the Tenjin Festival, while those in Kansai are unfamiliar with the Tori-no-Ichi Market.

日本には商売繁盛を願う行事が二つあります。関西の十日戎と関東の酉の市です。どちらも七福神の中の恵比須様をお祀りする行事です。七福神とはヒンズー教、仏教、道教、神道など様々な背景を持つ神々で、恵比須様だけが日本で生まれた神様です。七福神信仰は室町時代に盛んになりますが、江戸時代になって商業活動が盛んになり、特に天下の台所と言われた大阪では、商売繁盛の神様といわれる恵比須様が信仰の対象になりました。これが十日戎の起こりです。
関西に日本三大えびす神社と呼ばれている、西宮神社(兵庫県)、今宮戎神社(大阪府)、京都ゑびす神社(京都府)がありますが、西宮神社が総本山で、関西一円に広がりました。一方、名古屋以東、特に関東の酉の市は、大阪の大鳥神社を総本山とする鳥信仰から生まれました。毎年11月の酉の日に執り行われる、商売繁盛を願うお祀りです。
十日戎も酉の市も商売繁盛を願い、笹や熊手を縁起物として売られる共通点はありますが、関東の人は十日戎には無関心で、関西の人は酉の市を知りません。